Website SEO Facts To Think About in 2016

If you operate a website, you’ve probably heard the term “Search Engine Optimization” (SEO), but what does it mean for your business? SEO has become an important player in the marketing strategies of many businesses, so if you haven’t come to terms with SEO yet, make your website SEO a priority for 2016.

Why Your Website SEO is important

The Holy Grail of website SEO is good placement in organic search results. Good placement? Organic results? If these terms aren’t ringing a bell, it’s safe to say you’re behind the curve. Organic search results are those that a search engine produces for a given search term, excluding those results whose positions were paid for. In other words, take away the ads, and the organic results are what you have left.

Why are organic results important? As it turns out, users have a real preference for organic search results. And not just any organic results, but specifically the top organic results. In fact, 6 out of 10 “clicks” go to just the first three organic results from any given search. What should you make of this? Users often don’t consider all of the first-page results of a search.

Being on the first page of search results may not get you much, but being on the second page gets you nothing at all! Why? 3 out of 4 users never move past the first page of search results.

This means at least two significant things for your website: first, page one results are critical for driving web traffic, and second, you need to do everything you can to make your site stand out on the results page.

How can you do that? That’s where website SEO comes into play. Broadly speaking, SEO is the tool search engines use to decide which results get presented and where they land on the results page.

Tags, keywords and meta descriptions all take on new significance. Having a blog on your site can also improve your website SEO, and having a video on your home page vastly increases your chances to score a Page 1 position. Combining your SEO with a pay-per-click (PPC) advertising campaign can increase your web traffic by 25% and make a noticeable impact on your bottom line.

If you would like more information about website SEO and how you can improve your search engine rankings, please contact our Creative Director Dave Ramsell or give Dave a call at (330) 243-0651 to set up a consultation.

Photo Credit: Ayhan Yildiz, via FreeImages.com