Creative Marketing, Small business marketing, Social media
Not quite 6 weeks old, Pokemon GO is one of the most popular mobile games on the market, having been downloaded more than 100,000,000 times. If you’re not familiar with Pokemon GO, you’re not alone. That doesn’t mean you can’t take advantage of...
Branding Services, Branding You, Integrated branding, Social media
Social media is playing an increasingly important role in social media marketing, and by extension, integrated branding. Platforms like Facebook allow businesses to reach out to potential new customers –and allow customers to reach back – in ways that even social...
Branding Services, Branding You, Creative Marketing
In my last post, I talked about the power of word-of-mouth marketing from the customer perspective, but this technique can be effective in other ways, too! Business networking can also have a positive effect on your business branding, especially if your business is...
Branding Services, Branding You, Creative Marketing, Mobile website development, Social media
Social media is just one avenue that small business owners are using to grow their businesses. According to a survey released earlier this year by American Express OPEN, about half of all small businesses (46%) use a social media platform. This is comparable to...
Business blogging, Creative Marketing, Website design
Part 1 of this post reviewed two really good reasons to have a business website that includes a blog. First, consumers love the Internet as a primary source of information about businesses, but 3 out of 4 businesses don’t take advantage of the Web! Second, the...