SEO Reporting: The next step in SEO

SEO Reporting: The next step in SEO

The Web has changed dramatically in the last 20 years. For one thing, it’s a lot more crowded than it once was. Finding valuable information on the Web can be tricky, but search engine optimization (SEO) works tirelessly to ensure that searchers can find what they’re looking for. As a business owner, you want your website to be seen by search engines, so SEO makes a lot of sense. But after you’ve optimized your website for search engines, what’s next? SEO reporting can help you see how well your site SEO is working for you and what changes you need to make.

SEO reporting leads to SEO results!

SEO reporting is the natural next step in the SEO process. After all, you want to know how well your website is performing, and what you can do to improve your placement in search engine results.

SEO reporting that tracks your search engine placement over time will tell you how well your current SEO is working. By itself, that’s not enough. Because of the way search engines work, your website goes from the search engines to directory listings, most often without a direct request from you. Over time, these secondary listing can become outdated, but because directory sites are large, that may put your business at a disadvantage. Outdated information in a directory listing can actually redirect traffic away from your site. If you’re not paying attention to these directories, you could be losing potential business and not even know it!

Similarly, many directories also have a “review” function, where users can submit product and service reviews. Monitoring these reviews is critical. One bad review – deserved or not – can turn off dozens, perhaps hundreds, of customers. If you don’t know that a bad review is out there, you can’t respond to it and diminish its negative effect.

It also helps to know how your site ranks among your local competitors. If your website ranks poorly, people looking for your services may be directed to your competitors’ websites without ever seeing yours. Improving your search engine rank locally will have a far greater impact on your business than many other forms of traditional advertising do.

How can you take advantage of SEO reporting? Grantstreet Creative offers a number of SEO reporting packages that allow you to stay on top of your website’s SEO. Packed with useful information about your website, our monthly Builder package shows you how your site is seen by visitors, online reviews of your business, Google+ analysis, how competitors rank for your search terms and more! Grantstreet Creative’s SEO reporting packages give you the information you need to dominate your local market.

Don’t have time to manage the changes we recommend? No problem! Grantstreet Creative can also make the recommended changes to your website pages to ensure that take advantage of opportunities to move to the top of the search engine results. Our Master package gives you all of the information you get from the Builder package, plus keyword and content adjustments, weekly reports and citation submissions to the directories users search most often.

If you would like more information about Grantstreet Creative’s SEO reporting packages, please contact our Creative Director, Dave Ramsell or give Dave a call at (330) 243-0651 to set up a consultation.
Photo Credit: Dominik Gwarek, via