Promotional products resonate with consumers
Looking for a quick but effective way to engage your target consumers? Try promotional products. Consumers love freebies, and you should, too! Here’s why.
Promotional Productions Association International conducted a study that showed that promotional products make a big impression on consumers. How big? As many as two years after receiving one, three out of four consumers could remember the promotional product, who they got it from and the message associated with the item. That’s huge!
Promotional products have a long life
Promotional products deliver some extremely powerful results. People hang onto them and put them in the most meaningful places. According to the same study, 9 out of 10 people had at least one promotional item in their kitchens. More than 7 out of 10 people had at least one promotional item in their workspaces and more than half had at least one promotional item in their bedroom closet, dresser or personal storage space.
Promotional items have the unique ability to get very close to people. Whether they carry them, wear them or display them, one thing is clear: people like promos and they use them regularly. Promotional items don’t land in the trash. People may, however, pass them along to someone else. That just means your promotional item will work twice as hard and have twice the impact as it would otherwise.
Grantstreet Creative and tsspromos.com offer an extensive line of fully customized promotional items for your business. Whether you’re preparing for a trade show, or you just want to give your valued customers something they can hang on to, we can help. From tote bags and coffee mugs, to keychains and pens, we have something that’s sure to appeal to your audience. We also offer a full line of wearable promotional items and thousands of other items that are sure to be a hit.
If you’d like more information about using promotional items in your business, please contact our Creative Director, Dave Ramsell or give Dave a call at (330) 243-0651 to set up a consultation.
Photo Credit: Micheal Foley, via Flickr.com
