Aside from the preparations you’ll need to make to re-open your doors, you’re likely to need some marketing work to help things go more smoothly. If you operate a business that caters to the public, you’ll want to consider these marketing tactics.
Marketing tips to help you reopen your business
Let your customers know you’re open. Put a new page or a banner on your website letting your customers know when you reopen your business. Prominently feature your hours and days of operation.
Put a COVID-19 page on your website. Many of your customers will be afraid to venture out. When you reopen your business, let them know what steps you are taking to keep them safe while they do business with you. You can inform them of any special service hours for vulnerable individuals; changes they can expect when they come into your place of business; staffing changes; reconfigurations for seating or service, and so on. If you require your guests to wear face coverings or take other special precautions, let them know this before they visit.
Rethink your services. Are there any new services you can offer now? Can you provide delivery, curbside pickup, online ordering, delivery-by-mail or local courier service? If that enables your customers to do business with you while accommodating their need to feel safe, definitely consider it! Right now, for example, unemployment among teenagers is exceptionally high. If you can employ teens as couriers to provide same-day bicycle delivery, you can provide a new service for your customers and employ a young person at the same time.
Use social media and the Internet. Stay-at-home orders have improved peoples’ tech skills. Use social media accounts – Facebook, Twitter, Instagram, etc – to promote your business and maintain contact with your customers. Promote daily or weekly specials. Let customers know when you have hard-to-find items in stock. If possible, let your customers Skype or FaceTime with you when they place their orders. Being able to see and talk to you will boost their confidence and give them the opportunity to reconnect with you at a distance.
If you’d like to refresh your website or need other marketing assistance as you prepare to reopen your business, please give us a call at Grantstreet Creative at (330) 243-0651 or visit us on the web at https://www.grantstreetcreative.com.
Photo Credit: Patricia de Vries