Motion graphics video is an emerging technique for engaging customers online. Motion graphics combine video, animation and graphics with music to create the illusion of motion. Motion is the “holy grail” of advertising because you can use it to catch and hold a person’s attention.
For years, television commercial producers have known that people will look at something that’s moving. It is one of those instinctual behaviors that human beings still possess. Advertisers know that you can create a powerful – almost irresistible – incentive for viewers to watch your message simply by adding music and graphics to video images on television.
With so many consumers making the shift to the Internet, advertisers are looking for ways to migrate what they’ve learned about television commercials and human behavior to the Web. Motion graphics video is one way online advertisers can put the power of video to work for them.
Unlike broadcast television, where the bulk of the expense is in the purchase of airtime, motion graphics video can be created cost effectively. While a television commercial relies on the viewer to be in the right place at the right time, a motion graphics video is ready to run on your website in an on-demand way whenever the viewer arrives.
In addition, motion video graphics can be used in multimedia presentations at trade shows and conventions, as part of PowerPoint presentations and sales presentations. You can even link to them in email pieces to customers and potential customers. You can use the motion graphics technique for simple things, like animating your company’s logo, or you can use it in more complex applications like simulations and demonstration videos.
Motion graphics video delivers a smooth, coherent high-quality full-motion video experience similar to what you would see on television without the expense of producing broadcast-quality video. Better still, motion graphics video is highly affordable, even for small- and medium-sized businesses.
If you would like more information about motion graphics video, and how you can put it to work for your business, please contact our creative director, Dave Ramsell or call Dave for a creative consultation at (330) 243-0651. Grantstreet Creative can create a motion graphics video plan for your business that can help you put the power of video to work for you!