If you own your own business, chances are pretty good that one of your top challenges is marketing your small business. You’re not alone. About two-thirds of small business owners in a recent Capital One/Spark Business survey said that marketing is their top challenge. In fact, only 40% of small businesses have conducted a marketing campaign in the last six months, even though they understand the importance of marketing their businesses. What’s the hold-up? 7 out of 10 respondents said they don’t have the resources or capabilities.
Marketing your small business doesn’t have to wait
Marketing your small business doesn’t have to one of those things you put off or avoid even if you don’t have the resources or capabilities in-house. In fact, it’s a prime example of a task that you can safely outsource and still reap its significant benefits. Outsourcing also allows you to maintain control over your marketing budget.
If you’ve never considered outsourcing as a tool for marketing your small business, consider using a creative retainer. A creative retainer allows you to negotiate a rate for the creative services associated with marketing your small business. It also allows you to specify the number of hours each month you’re comfortable spending on a wide variety of marketing-related tasks. If your need for marketing services fluctuates, you can either roll unused hours into the next month, or temporarily extend the number of hours you use at your pre-negotiated rate.
A creative retainer is a great tool that allows you to take control of marketing your small business, even when you don’t have the resources in house to execute your marketing plan. Whether you need a new website, a logo design, promotional materials or a print advertising campaign, a creative retainer allows you to secure these services at a pre-determined rate, and at the pace you establish.
You don’t have to put off marketing your small business because you don’t have the time or the staff, or you have a limited budget. With a creative retainer from Grantstreet Creative, marketing your small business is easy and affordable. For more information about creative retainers and how you can use them when marketing your small business, please contact our Creative Director Dave Ramsell or give Dave a call at (330) 243-0651 to set up a consultation.
Photo Credit: Sean Carpenter , via FreeImages.com
