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Integrated Branding Turns 25Few modern marketing strategies have been more effective than integrated branding. Integrated branding (or integrated marketing communications) was first introduced to the world in 1989 by the American Association of Advertising Agencies, and it has become the go-to strategy for businesses of all sizes.

What is Integrated Branding

Integrated branding is a way of reinforcing a company’s brand image through multiple means, including advertising, sales promotion, traditional and contemporary marketing, and public relations. At each opportunity, a business that pursues an integrated branding strategy delivers a highly consistent brand message to its audience. Ideally, the marketing message is customer-focused and remains consistent, regardless of the channel being used.

Employing an integrated branding strategy requires businesses to think carefully about how, where and when they interact with their customers and potential customers. Advertising, a variety of marketing tools (including direct marketing, social media marketing, search engine marketing, mobile marketing, email marketing and content-based marketing), sales and support, promotional marketing and advertising, public relations, corporate philanthropy and other activities can all combine to deliver succinct, consistent messages about the business, its products and services, and its strategic benefits to its customers.

Creating an integrated branding strategy can be complex and time-consuming, especially for new and growing businesses. Grantstreet Creative can help your business create and implement a highly consistent, customer-focused integrated branding strategy. We offer a wide range of services designed to jumpstart your marketing plan, or complement and extend your existing marketing strategies.

Our integrated branding services include logo design, website design and development, mobile marketing support, advertising, print materials design and production, promotional products and trade show support, motion graphics video, signage and other services designed to support your integrated branding strategy.

Our creative designs can create a distinctive image for your business, and help it stand out from the crowd. Grantstreet Creative offers its clients decades of experience in marketing support for businesses of all sizes. We offer small business start-up packages that can help get you started, and enhanced services that support the needs of your growing business. From logo design to mobile application development, Grantstreet Creative can help your business make the most of its integrated branding strategy.

If you would like more information about our creative services, or would like to discuss how we can help you develop and deploy an effective integrated branding strategy for your business, please contacy our Creative Director, Dave Ramsell, or give Dave a call at (330) 243-0651 to set up a consultation.

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