Creative Marketing, Integrated branding, promotional products, Small business marketing, Social media
Re-opening your business after weeks of COVID-19 closure isn’t as simple as unlocking the doors. Depending upon the nature of your business, many customers may be wary of venturing out. Still others may have been economically impacted by job losses or reductions...
Branding Services, Branding You, Creative Marketing, promotional products
Promotional products resonate with consumers Looking for a quick but effective way to engage your target consumers? Try promotional products. Consumers love freebies, and you should, too! Here’s why. Promotional Productions Association International conducted a...
Branding Services, Business presentations, Creative Marketing, promotional products, Small business marketing
Trade shows are a staple in certain industries, and it can be tough to measure the effectiveness of your booth. How do you know that you’re getting a good return on your investments in trade shows, and what can you to do ensure that you make the most of your...
Creative Marketing, Email marketing, promotional products, Small business marketing
As you consider your marketing strategy for 2016, you may encounter conflicting information about email marketing. Some marketers think that email marketing has overplayed its hand, while others are gung-ho about the potential of the technique. I’m in the latter...
Branding You, Creative Marketing, Logo design, promotional products, Small business marketing, Website design
Small business promotion takes a lot of time – unless you have a plan! Promoting your business isn’t really a discrete event – it’s something you do all the time, whenever and wherever you can. Here are a few ideas to help you promote your small business....
Branding Services, Branding You, Business presentations, Creative Marketing, Graphic designer, Newsletters, promotional products, Small business marketing
Contrary to popular belief, direct mail is anything but dead. In fact, it turns out to be a great way for small businesses to reach out to consumers. Direct mail offers some distinct advantages over email and other electronic marketing techniques. What’s so...