Branding Services, Branding You, Business blogging, Business presentations, Creative Marketing, Creative retainer, Email marketing, Graphic designer, Integrated branding, Logo design, Newsletters, Search Engine Optimization, Small business marketing, Social media, Website design, WEBSITE DESIGN / DEVELOPMENT
For small business owners, one of the most agonizing decisions is hiring. “Should I hire a degreed professional to handle my design and marketing work?” Do I have enough work to keep a new hire busy? For larger businesses, the question may be whether or...
Creative Marketing, Newsletters, Social media, Website design
In my last post, I discussed customer testimonials and the rules that govern their use. In this post, I look at what works best in a testimonial. A customer testimonial attempts to take advantage of a quirk of human behavior, which is that people tend to be more...
Creative Marketing, Newsletters, Small business marketing
In my last post, I discussed business marketing research, and how you can use it to help spot opportunities, customer preferences and market trends. Today, I’ll look at ways to take advantage of the information that your business marketing research uncovers....
Branding Services, Creative Marketing, Graphic designer, Newsletters, Small business marketing
In my last post, I discussed the basic rules of effective email marketing. While you may be tempted to look at email marketing as another word for spam, many of your customers will truly appreciate informative, creative content delivered by email. What goes into...
Branding You, Creative Marketing, Newsletters, Small business marketing, Social media
When you hear the term, “email marketing,” you might be tempted to think “spam.” For businesses that know how to use email marketing, nothing could be further from the truth. While it’s true that unsolicited commercial email definitely...
Branding Services, Branding You, Business presentations, Creative Marketing, Graphic designer, Newsletters, promotional products, Small business marketing
Contrary to popular belief, direct mail is anything but dead. In fact, it turns out to be a great way for small businesses to reach out to consumers. Direct mail offers some distinct advantages over email and other electronic marketing techniques. What’s so...