Not too long ago, I was reading an article on small business marketing, and one piece of advice stood out: “stick to what you know and outsource what you don’t.” Running a small business (or a business of any size, really) is tough, but when you have a small staff, you quickly get caught in the mindset of “having to do it all.” That’s not really true. While you may not have a marketing whiz on staff, and marketing is critical for a small business, you don’t have to take on the task of marketing your business alone. When you outsource marketing, you realize your marketing strategy, and you get to focus on the aspects of your business you know the best.
Outsource marketing and move your business forward
How can you outsource marketing? There are many approaches to the question of outsourcing, but a lot of small organizations tend to keep marketing strategy in-house, and outsource marketing only from an execution standpoint. “Here’s what I want done; now, make it happen!”
This approach allows you to retain control of your marketing strategy, but relieves you of the burden of carrying it out. This makes sense if marketing is just one of many other functions you need to perform. When you outsource marketing to another firm, you get the benefit of their experience. You also ensure that your marketing strategy doesn’t get lost while it waits for you to take care of more pressing issues. (And there will always be more pressing issues.)
When you outsource marketing, you also create more time to concentrate on the aspects of your business that you know really well. After all, the core of your business is really what attracts and retains customers. When you focus most intently on the core of your business, everything else falls into place.
You also allow others to take a fresh, creative look at your business when you outsource marketing. You may know exactly where to reach your target audience and what strategies may work, but you may not have the creative resources to make those things happen. When you outsource marketing, you actually expand your management capacity without taking on a lot of additional overhead. It turns out to be a very economical way to achieve your management goals.
If you would like to learn more about how you can outsource marketing for your small business, or would like to add marketing capacity that you currently don’t have, please contact our Creative Director Dave Ramsell or give Dave a call at (330) 243-0651 to set up a consultation.
Photo Credit: Chris Gunton, via FreeImages.com
