Every small business owner is faced with the task of promoting his or her business. Business promotion doesn’t have to be expensive or time-consuming. Consistency in business promotion often nets better results than making a big splash or trying to “go viral.” Here are a few easy business promotion ideas that can help your small business draw new customers and retain existing ones.
Business promotion for small businesses
Make good use of your logo. Every formal (or informal) communication from your business should have your logo on it. That includes everything from business cards and stationery to paper bags and invoices. A logo is an important tool to build name recognition and brand recognition. If you don’t have a logo, consult with a professional design firm like Grantstreet Creative. We can design a professional, unique logo for your business, and help get your business promotion plan rolling.
Give away freebies. Customers like to receive “free” items. Believe it or not, promotional products have a lot of influence over important decisions like where, when and who to buy from. Customers who receive promotional products from a business are far more likely to do business with that business than they are to buy from a competitor.
Customers also tend to hang onto promotional items, and if they don’t, they pass them along to someone else rather than throwing them away. Don’t underestimate the power of even small items like pens and keychains. Grantstreet Creative, and its partner, The Trade Show Stores, offer a wide variety of cost-effective business promotion items that deliver exceptional results.
Use social media to promote your business. Social media offers a cost-effective way to promote your business among individuals who are interested in your products and services. In addition to being easy to do, social media “pages” – as in a business page on Facebook – help your business stand out in search engines. Making your business easier for new customers to find is the best kind of business promotion you can engage in.
If you would like more information about business promotion, and how you can develop an effective business promotion strategy for your small business that also fits your budget, please contact our Creative Director, Dave Ramsell or give Dave a call at (330) 243-0651 to set up a consultation.
Photo Credit: ctr, via FreeImages.com