Put A Professional Graphic Designer On Staff With A Creative Retainer

For small business owners, one of the most agonizing decisions is hiring. “Should I hire a degreed professional to handle my design and marketing work?” Do I have enough work to keep a new hire busy? For larger businesses, the question may be whether or...

Business blogging: Is it right for you?

Marketing your business takes a lot of time and energy, and many people wonder whether business blogging can really benefit a marketing plan. The short answer (and the long one) is yes! Business blogging can generate immediate and long-term benefits for your company....

VaultPress Plug-in Can Protect Your Website

Security is a broad consideration for website operators. If you have a comprehensive website that includes a WordPress blog or operates entirely on the WordPress platform, you should consider adding the VaultPress plug-in to provide essential services, like backups,...

Social media security: Is your small business at risk?

Social media is an excellent way to reach out to new customers and maintain contacts with existing ones. While it is one of the best, most cost-effective small business marketing tools available today, it also poses some risks for small business. As part of your...

5 Things You Can Learn From Shopping Cart Abandonment

If you have an e-commerce website, or are planning to implement one, there are a few things you can learn from a phenomenon known as “shopping cart abandonment.” Users on e-commerce sites tend to leave behind loaded shopping carts at an alarming rate. But...

Digital marketing and how you can use it

As a concept, digital marketing first came about nearly 25 years ago, as business owners began to realize the potential of electronic media. Since that time, billions of electronic devices have proliferated in the marketplace, and consumers have shown a willingness to...

Website sales: How well is your website working?

In my last post, I discussed two features of website design that can help improve website sales – that is, the sales that are generated exclusively by your website. Your website has a distinct advantage over your sales staff, if only because it can work 24 hours a...

Branding To Promote Separate Business Lines

When you think of branding, it’s natural to apply the concept to an entire business, but as businesses grow, branding can be used to promote different lines of business within a business. For example, if you run a plumbing business, but you also offer heating...

Creative Retainer Creates Instant Options

Marketing is one of the biggest question marks a small business owner faces. Sometimes, you need to move quickly to take advantage of an opportunity, but having marketing and graphic design support on staff may be an expense that most small businesses can’t...