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Put A Professional Graphic Designer On Staff With A Creative Retainer

For small business owners, one of the most agonizing decisions is hiring. “Should I hire a degreed professional to handle my design and marketing work?” Do I have enough work to keep a new hire busy? For larger businesses, the question may be whether or...

Business blogging: Is it right for you?

Marketing your business takes a lot of time and energy, and many people wonder whether business blogging can really benefit a marketing plan. The short answer (and the long one) is yes! Business blogging can generate immediate and long-term benefits for your company....

Online marketing strategies for small businesses

As the owner of a local business, you might be tempted to forego online marketing for your business. After all, your customers are local and they know who you are, right? What can online marketing do for you that traditional marketing strategies can’t? Having an...

Ready for a full-service creative agency?

If you’re looking for a full-service creative agency, look no farther than Grantstreet Creative. Whether you’re just starting up, or have been in business for awhile, Grantstreet Creative offers comprehensive branding and marketing services that can help...

Marketing Support for A Home-Based Business

Home-based businesses are not remarkably different than other businesses. As such, they need the same kind of marketing support that businesses housed in commercial spaces do. All businesses – home-based or otherwise – require marketing support to survive. Making...

VaultPress Plug-in Can Protect Your Website

Security is a broad consideration for website operators. If you have a comprehensive website that includes a WordPress blog or operates entirely on the WordPress platform, you should consider adding the VaultPress plug-in to provide essential services, like backups,...

Small business promotion: 5 tips to spread the word

Small business promotion can be a big question for business owners who are new to the market or who are looking to expand their markets. Cost can be a big consideration in small business promotion, but here are five tips you can use to get the word about your business...

New business? Position yours to succeed

Starting a business sounds like a daunting task, but it’s an activity that happens about 66 million times each year in the United States. According to the statistics kept by the Small Business Administration, about half of all startup businesses ultimately fail,...

Digital marketing and how you can use it

As a concept, digital marketing first came about nearly 25 years ago, as business owners began to realize the potential of electronic media. Since that time, billions of electronic devices have proliferated in the marketplace, and consumers have shown a willingness to...

Website sales: How well is your website working?

In my last post, I discussed two features of website design that can help improve website sales – that is, the sales that are generated exclusively by your website. Your website has a distinct advantage over your sales staff, if only because it can work 24 hours a...

Branding To Promote Separate Business Lines

When you think of branding, it’s natural to apply the concept to an entire business, but as businesses grow, branding can be used to promote different lines of business within a business. For example, if you run a plumbing business, but you also offer heating...

Creative Retainer Creates Instant Options

Marketing is one of the biggest question marks a small business owner faces. Sometimes, you need to move quickly to take advantage of an opportunity, but having marketing and graphic design support on staff may be an expense that most small businesses can’t...