How can something that was virtually non-existent 10 years ago become so important to business? The answer depends upon the “something” you’re talking about, but blogging definitely fits the question. Blogging has become an important element in business publishing today for a variety of reasons, and its growth in the last decade shows why so many businesses use this important technique.
What’s so big about blogging?
The rise and fortune of blogging goes hand in hand with the rise of the Internet in business. The web is just barely 20 years old, but businesses understand its intrinsic value. The Internet can open up new markets, and put a business of any size into direct contact with consumers. It’s a valuable resource indeed.
But therein lies the problem. When hundreds of millions – approaching billions of websites exist – businesses have a harder time finding consumers and likewise, consumers have a hard time finding the businesses that can meet their exact needs.
Enter search engines. Search engines are certainly younger than the Web itself, but they play a critical role in turning searchers into finders. Search engines do the arduous task of sifting through the millions-turned-billions of websites to find the exact information a searcher is requesting. More than that, they prioritize the results, allowing the most relevant hits to rise to the top of the list.
That’s where your blog comes in. By giving the search engines more content to consider, they can use it to determine how “relevant” a site is to a searcher’s query. The more relevant the result, the higher up on the results list a site lands.
From a technical standpoint, a blog is one way for search engines to “see” and “understand” a website. From a human perspective, a blog is a way to reach out to customers, potential customers and like-minded individuals who have an interest in your business.
The better the search engine understands your website, the more searchers it will refer to the site. As more searchers visit, the site becomes more popular and more visible in search results. You also establish yourself as a reliable source of information for those visitors who have an interest in what you do.
With one tool, you can increase the visibility of your website among competitors, improve your position in the search engine results, increase the number of visitors that visit your website, and establish yourself as an authority in your industry.
A blog is easy to set up, and with a bit of commitment, you can use it to make a lot of good things happen for your website. If you would like more information about blogging, and how you can use it to promote your business, please contact our Creative Director Dave Ramsell or give Dave a call at (330) 243-0651 to set up a consultation.
Photo Credit: jaylopez, via FreeImages.com
