Digital marketing and how you can use it

As a concept, digital marketing first came about nearly 25 years ago, as business owners began to realize the potential of electronic media. Since that time, billions of electronic devices have proliferated in the marketplace, and consumers have shown a willingness to...

Website redesign: Content or Navigation?

In my last post, I talked about using website analytics in preparation for a website redesign. Nothing guides the website redesign process like concrete knowledge about your website, its visitors and how they interact! In this post, let’s look at the roles of...