Marketing your business takes a lot of time and energy, and many people wonder whether business blogging can really benefit a marketing plan. The short answer (and the long one) is yes! Business blogging can generate immediate and long-term benefits for your company. Here’s how it works. 4 reasons to consider business blogging Blogging generates […]

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Trade shows are a staple in certain industries, and it can be tough to measure the effectiveness of your booth. How do you know that you’re getting a good return on your investments in trade shows, and what can you to do ensure that you make the most of your time on the floor? Trade […]

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Email newsletters are a mixed bag. Some of them are solid gold. Others… not so much. How can you be sure that your email newsletter is getting high marks from your readers? Taking the time to make your newsletter welcome can pay big dividends for your marketing program. Try these three tips to get better […]

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There’s always been a lot involved in managing a business, and while the Internet has made some things much easier, it’s also introduced new business management concerns. Online reputation management is a major concern for some businesses – especially those that deal directly with the public. The Internet has become the go-to resource for consumers, […]

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Small business owners have a zillion things to do at any given time, so outsourcing your small business marketing seems like it would be a no-brainer. Except that it’s not. Most small business owners choose to do their own marketing, and more often than not, the marketing suffers. Is outsourcing your small business marketing a […]

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Think about your website for a moment. Of all of the pages on the site, which is the most important one? It’s not an easy question, because all of the pages on your website are important. If they weren’t, they wouldn’t be on your site. So which one is it? The most important page on […]

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Mobile website design is one of the most important considerations for businesses today. Users are migrating to mobile devices – either exclusively or predominantly – by the millions. The small device size and limited bandwidth options don’t deter users – who can’t seem to get enough of the mobile experience. Even search engines like Google […]

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Recent surveys show that 9 out of 10 consumers read online reviews of products and services as part of their pre-purchase research. Nearly as many consumers – 88% – say Internet reviews influence their purchasing decisions. In fact, Internet reviews have become a de facto substitute for personal recommendations, and consumers say that they trust […]

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In my last post, I discussed customer testimonials and the rules that govern their use. In this post, I look at what works best in a testimonial. A customer testimonial attempts to take advantage of a quirk of human behavior, which is that people tend to be more easily “sold” on something by observing the […]

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You’ve undoubtedly seen hundreds of customer testimonials on websites. They’re usually short statements endorsing the business, product or service you’re considering, and they may or may not be attributed to the person who said them. Are customer testimonials real? Are they effective? What goes into making a good customer testimonial? Customer testimonials 101: What you […]

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Contemporary businesses don’t really question the value of their websites, but often, they don’t take advantage of the real power of this powerful tool. Whether your website is new, or has been around for awhile, there are things you can do to make your website succeed. How to make your website succeed I know you […]

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As the owner of a local business, you might be tempted to forego online marketing for your business. After all, your customers are local and they know who you are, right? What can online marketing do for you that traditional marketing strategies can’t? Having an online strategy is more necessary than ever before, and the […]

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As you consider your marketing strategy for 2016, you may encounter conflicting information about email marketing. Some marketers think that email marketing has overplayed its hand, while others are gung-ho about the potential of the technique. I’m in the latter group. Email marketing has huge potential, but like any tool, your results will vary based […]

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If you’ve had a business website for a while, you may not realize that changes in technology and consumer preferences could reduce your site’s overall effectiveness. If you’re not careful, you could miss some telltale signs that it’s time for a website redesign. Here are a few things to consider when considering a website redesign […]

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If you’re looking for a full-service creative agency, look no farther than Grantstreet Creative. Whether you’re just starting up, or have been in business for awhile, Grantstreet Creative offers comprehensive branding and marketing services that can help your business stand out from the crowd. Creative agency with a personal touch We offer creative and unique […]

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