If your users actively use your website, you should rightly ask yourself how often you should refresh your website design? Up front, we’ll say that there’s no hard-and-fast rule about how frequently you should refresh your design. However, if your website looks remarkably similar to the way it did in 2014, you might want to […]

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The World Wide Web arrived almost 30 years ago. If you couldn’t look past its rudimentary text-centric nature, you might have concluded that it would never amount to much. Fast forward to 2017, and the world is all about the World Wide Web. The Web has advanced in part because computers have advanced. Nearly 8 […]

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  Today is a good day for your business website. In fact, your website is more important to your business today than it was yesterday. Tomorrow, your website will be more important than it was today. The reality is that your business website is the center of your marketing strategy. That’s why you need to […]

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When you leave your house and lock the door, you expect things to remain just as you left them. For most people, “security” involves easily understandable steps. Lock the doors and windows, leave the lights on, close the shades, and so on. Website security isn’t like that. Simple changes to website software can render a […]

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With more than a billion active websites, security is (or should be) a top priority for anyone who operates a website. The price of insecurity is malware, hacking, theft of digital assets, defacement and more. So, is your website secure? Probably not. Less than one-tenth of 1% of active websites have migrated to the HTTPS […]

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Chances are good that you spend time on the Internet without spending much time thinking about the Internet. Here are a few interesting facts to think about. They underscore the reason you want to work with an experienced web design firm. • Today, more than 40% of the world’s population has regular access to the […]

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A new survey of British consumers reveals a surprising fact about online shopping. While a growing number of consumers access websites with mobile devices, 7 out of 10 buyers pull the trigger on a purchase using a desktop or laptop device. 2 out of 3 consumers preferred using desktop or laptop computers to do shopping […]

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Simplicity can be beautiful, and nowhere is that more evident than in website design. A 2012 Google study of website design showed that people were more attracted to simple website designs. Simpler designs consistently rated higher than “visually complex” ones. You can get more website visitors, and get them to spend more time on your […]

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Setting a strategy and establishing goals are only two of the standard approaches to building a small business. Your business website can be an extraordinary source of information, but you need to be prepared to collect and analyze the information your website provides. If you’re not using the information your website generates, you could be […]

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Not quite 6 weeks old, Pokemon GO is one of the most popular mobile games on the market, having been downloaded more than 100,000,000 times. If you’re not familiar with Pokemon GO, you’re not alone. That doesn’t mean you can’t take advantage of the game to do some creative marketing for your small business. The […]

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Promotional products resonate with consumers Looking for a quick but effective way to engage your target consumers? Try promotional products. Consumers love freebies, and you should, too! Here’s why. Promotional Productions Association International conducted a study that showed that promotional products make a big impression on consumers. How big? As many as two years after […]

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If you’re contemplating a website redesign, you may want to spend some time thinking about what consumers want from a business website. Answers to a recent survey of consumers about their business website preferences may come as a surprise. Which parts of the business website matter most? The most important qualities of a business website […]

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The Internet consists of about a billion websites. That’s not a figure of speech; it’s the actual count of websites you can visit in 2016. Among those billion websites are probably just as many website design mistakes that make websites harder to use, harder to find or just plain unattractive. Here are five of the […]

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What does it take to improve your products or services? If you’re not sure if (or where) your products or services are falling down, one of the easiest and fastest ways to get an answer is to collect customer feedback. Customer feedback is the quickest, surest way to identify current issues and opportunities to improve. […]

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A business website is a natural source of data, and provides an excellent opportunity for business owners to learn more about their customers. What’s the best way to go about collecting website data, and what can it help you do? Web analytics can do more than track visitors Web analytics can do more than keep […]

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