Chances are good that you spend time on the Internet without spending much time thinking about the Internet. Here are a few interesting facts to think about. They underscore the reason you want to work with an experienced web design firm. • Today, more than 40% of the world’s population has regular access to the […]

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A new survey of British consumers reveals a surprising fact about online shopping. While a growing number of consumers access websites with mobile devices, 7 out of 10 buyers pull the trigger on a purchase using a desktop or laptop device. 2 out of 3 consumers preferred using desktop or laptop computers to do shopping […]

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Simplicity can be beautiful, and nowhere is that more evident than in website design. A 2012 Google study of website design showed that people were more attracted to simple website designs. Simpler designs consistently rated higher than “visually complex” ones. You can get more website visitors, and get them to spend more time on your […]

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Setting a strategy and establishing goals are only two of the standard approaches to building a small business. Your business website can be an extraordinary source of information, but you need to be prepared to collect and analyze the information your website provides. If you’re not using the information your website generates, you could be […]

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Not quite 6 weeks old, Pokemon GO is one of the most popular mobile games on the market, having been downloaded more than 100,000,000 times. If you’re not familiar with Pokemon GO, you’re not alone. That doesn’t mean you can’t take advantage of the game to do some creative marketing for your small business. The […]

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Promotional products resonate with consumers Looking for a quick but effective way to engage your target consumers? Try promotional products. Consumers love freebies, and you should, too! Here’s why. Promotional Productions Association International conducted a study that showed that promotional products make a big impression on consumers. How big? As many as two years after […]

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If you’re contemplating a website redesign, you may want to spend some time thinking about what consumers want from a business website. Answers to a recent survey of consumers about their business website preferences may come as a surprise. Which parts of the business website matter most? The most important qualities of a business website […]

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The Internet consists of about a billion websites. That’s not a figure of speech; it’s the actual count of websites you can visit in 2016. Among those billion websites are probably just as many website design mistakes that make websites harder to use, harder to find or just plain unattractive. Here are five of the […]

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What does it take to improve your products or services? If you’re not sure if (or where) your products or services are falling down, one of the easiest and fastest ways to get an answer is to collect customer feedback. Customer feedback is the quickest, surest way to identify current issues and opportunities to improve. […]

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A business website is a natural source of data, and provides an excellent opportunity for business owners to learn more about their customers. What’s the best way to go about collecting website data, and what can it help you do? Web analytics can do more than track visitors Web analytics can do more than keep […]

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Marketing your business takes a lot of time and energy, and many people wonder whether business blogging can really benefit a marketing plan. The short answer (and the long one) is yes! Business blogging can generate immediate and long-term benefits for your company. Here’s how it works. 4 reasons to consider business blogging Blogging generates […]

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Trade shows are a staple in certain industries, and it can be tough to measure the effectiveness of your booth. How do you know that you’re getting a good return on your investments in trade shows, and what can you to do ensure that you make the most of your time on the floor? Trade […]

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Email newsletters are a mixed bag. Some of them are solid gold. Others… not so much. How can you be sure that your email newsletter is getting high marks from your readers? Taking the time to make your newsletter welcome can pay big dividends for your marketing program. Try these three tips to get better […]

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There’s always been a lot involved in managing a business, and while the Internet has made some things much easier, it’s also introduced new business management concerns. Online reputation management is a major concern for some businesses – especially those that deal directly with the public. The Internet has become the go-to resource for consumers, […]

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Small business owners have a zillion things to do at any given time, so outsourcing your small business marketing seems like it would be a no-brainer. Except that it’s not. Most small business owners choose to do their own marketing, and more often than not, the marketing suffers. Is outsourcing your small business marketing a […]

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